Happy Paws - A UX Case Study
Happy Paws - A UX Case Study
An app for pet owners to find local pet care services and dog walking services
An app for pet owners to find local pet care services and dog walking services
The Problem
The Problem
For some people they are just dogs, and for others they are one of their family member, a best friend, loyal companion and the list goes on… But the problem occurs when everyone in the family are out from 9-5 except the dog.
Our furry friends need caring like - feeding, grooming, bathing and when ill, will need a visit to the vets and exercise. Exercise is vital for a dog’s health and well-being, keeps them fit, promotes physical & emotional health. But due to the busy schedules of the pet owners, they are unable to give the exercise that their pet needs.
“How might we help dog owners to give the best care for their furry friends in spite of their busy schedules so that their dog can have a fit, healthy & a happy life”
For some people they are just dogs, and for others they are one of their family member, a best friend, loyal companion and the list goes on… But the problem occurs when everyone in the family are out from 9-5 except the dog.
Our furry friends need caring like - feeding, grooming, bathing and when ill, will need a visit to the vets and exercise. Exercise is vital for a dog’s health and well-being, keeps them fit, promotes physical & emotional health. But due to the busy schedules of the pet owners, they are unable to give the exercise that their pet needs.
“How might we help dog owners to give the best care for their furry friends in spite of their busy schedules so that their dog can have a fit, healthy & a happy life”
For some people they are just dogs, and for others they are one of their family member, a best friend, loyal companion and the list goes on… But the problem occurs when everyone in the family are out from 9-5 except the dog.
Our furry friends need caring like - feeding, grooming, bathing and when ill, will need a visit to the vets and exercise. Exercise is vital for a dog’s health and well-being, keeps them fit, promotes physical & emotional health. But due to the busy schedules of the pet owners, they are unable to give the exercise that their pet needs.
“How might we help dog owners to give the best care for their furry friends in spite of their busy schedules so that their dog can have a fit, healthy & a happy life”
Research
Research
According to India International Pet Trade Fair(IIPTF), the pet population in India has drastically grown from 7 million in 2006 to 10 million in 2011. On an average 6,00,000 pets are adopted every year.
A recent survey conducted on 500 pet parents in Delhi, Mumbai, Bengaluru and Chennai by LANA Paws, showed that about 92% of the people admitted that they are most concerned about the health and well-being of their pet and over 60% of people would plan shorter vacation as they don’t want to be away from their pets for too long.Close to 50% of respondents have traveled outside the city with their pet, while over 35% of the respondents would love to plan a travel with their four-legged buddy soon, as per the survey.
Pet owners now splurge more and want to create more ‘meaningful’ experiences with their pets, health and wellbeing of their pet is the most important issue for them.
According to India International Pet Trade Fair(IIPTF), the pet population in India has drastically grown from 7 million in 2006 to 10 million in 2011. On an average 6,00,000 pets are adopted every year.
A recent survey conducted on 500 pet parents in Delhi, Mumbai, Bengaluru and Chennai by LANA Paws, showed that about 92% of the people admitted that they are most concerned about the health and well-being of their pet and over 60% of people would plan shorter vacation as they don’t want to be away from their pets for too long.Close to 50% of respondents have traveled outside the city with their pet, while over 35% of the respondents would love to plan a travel with their four-legged buddy soon, as per the survey.
Pet owners now splurge more and want to create more ‘meaningful’ experiences with their pets, health and wellbeing of their pet is the most important issue for them.
According to India International Pet Trade Fair(IIPTF), the pet population in India has drastically grown from 7 million in 2006 to 10 million in 2011. On an average 6,00,000 pets are adopted every year.
A recent survey conducted on 500 pet parents in Delhi, Mumbai, Bengaluru and Chennai by LANA Paws, showed that about 92% of the people admitted that they are most concerned about the health and well-being of their pet and over 60% of people would plan shorter vacation as they don’t want to be away from their pets for too long.Close to 50% of respondents have traveled outside the city with their pet, while over 35% of the respondents would love to plan a travel with their four-legged buddy soon, as per the survey.
Pet owners now splurge more and want to create more ‘meaningful’ experiences with their pets, health and wellbeing of their pet is the most important issue for them.
According to Google Trends, the number of people searching for “dog walker near me” & "dog walking services" in India has increased rapidly over the past 12 months.
According to Google Trends, the number of people searching for “dog walker near me” & "dog walking services" in India has increased rapidly over the past 12 months.
According to Google Trends, the number of people searching for “dog walker near me” & "dog walking services" in India has increased rapidly over the past 12 months.
Competitive Analysis
Competitive Analysis
After the initial research I did a competitive analysis of the current apps and services who provide dog walkers in India. I downloaded few of the apps and comparing them in terms of features, services they offered etc.
I found a few good features like maintaining a health record, local veterinarian etc. But there are only a handful of services that offer dog walker and grooming services that have a good functioning user friendly website/ app. 11pets doesn’t have dog walking services, but Anvis & Tailsmile have dog walking and grooming services but they don’t have an online booking feature.
After the initial research I did a competitive analysis of the current apps and services who provide dog walkers in India. I downloaded few of the apps and comparing them in terms of features, services they offered etc.
I found a few good features like maintaining a health record, local veterinarian etc. But there are only a handful of services that offer dog walker and grooming services that have a good functioning user friendly website/ app. 11pets doesn’t have dog walking services, but Anvis & Tailsmile have dog walking and grooming services but they don’t have an online booking feature.
After the initial research I did a competitive analysis of the current apps and services who provide dog walkers in India. I downloaded few of the apps and comparing them in terms of features, services they offered etc.
I found a few good features like maintaining a health record, local veterinarian etc. But there are only a handful of services that offer dog walker and grooming services that have a good functioning user friendly website/ app. 11pets doesn’t have dog walking services, but Anvis & Tailsmile have dog walking and grooming services but they don’t have an online booking feature.
Persona
Persona
Card Sorting
Card Sorting
To decide the structure of the app, I conducted a closed card sorting method online. This helped me to understand how the users structure, categorise & group the content information.
To decide the structure of the app, I conducted a closed card sorting method online. This helped me to understand how the users structure, categorise & group the content information.
To decide the structure of the app, I conducted a closed card sorting method online. This helped me to understand how the users structure, categorise & group the content information.
Sketches
Sketches
I usually start the design process with low fidelity sketches. This way I can quickly iterate through many design concepts. I created 2 concepts and went ahead with this one because this concept is clean and simple to navigate around the app for the user.
I usually start the design process with low fidelity sketches. This way I can quickly iterate through many design concepts. I created 2 concepts and went ahead with this one because this concept is clean and simple to navigate around the app for the user.
I usually start the design process with low fidelity sketches. This way I can quickly iterate through many design concepts. I created 2 concepts and went ahead with this one because this concept is clean and simple to navigate around the app for the user.
Visual Design
Visual Design
After a few iterations, I created mood board, and decided on typography then created visual design options in sketch and conducted A/B testing to decide on which one to go with.
After a few iterations, I created mood board, and decided on typography then created visual design options in sketch and conducted A/B testing to decide on which one to go with.
After a few iterations, I created mood board, and decided on typography then created visual design options in sketch and conducted A/B testing to decide on which one to go with.
Invision Prototype
Invision Prototype
Once the visual designs were ready I created clickable interactive prototype using Invision shown below.
Once the visual designs were ready I created clickable interactive prototype using Invision shown below.
Once the visual designs were ready I created clickable interactive prototype using Invision shown below.
Conclusion
Conclusion
The overall experience on this project was energising and great. This whole process has been a challenging and rewarding journey, in the end I was able to provide solution - an app that will connect the local dog owners and the dog walkers keeping their pets happy and healthy, easy pet care right at their finger tips, pet owners will never miss another medicine/ vaccination.
The overall experience on this project was energising and great. This whole process has been a challenging and rewarding journey, in the end I was able to provide solution - an app that will connect the local dog owners and the dog walkers keeping their pets happy and healthy, easy pet care right at their finger tips, pet owners will never miss another medicine/ vaccination.
The overall experience on this project was energising and great. This whole process has been a challenging and rewarding journey, in the end I was able to provide solution - an app that will connect the local dog owners and the dog walkers keeping their pets happy and healthy, easy pet care right at their finger tips, pet owners will never miss another medicine/ vaccination.